![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB_kUD2g9vsDWGK6e_uLfZqox8r0fVzdoyGmVUmrmBYd6ZokWtXke6enMoBGwiqZ9bJDjPf9dkL2X2Os4jrpQn7XcOjVIFylU3C-eNGIpWSEEjdonMSe-_-pHMx-7kgWhFgVwS-BMQR0rz/s1600/Geil%252BMagazine%252BThe%252BMission%252BEditorial%252B1.jpg)
Editorial: "The Mission"
Photographer: Nicolas Valois
Models: Florian Bourdila at Kult/Ford Europe, Nil Hoppenot at Major, Thibaud Tauru at MGM
Makeup: Topolino at Kalliste
Hair: Vincent De Moro
Stylist: Benjamin Armand
We found this editorial to be kind of fascinating. On the one hand, one can't help but ask questions about the validity of cultural appropriations and the dumbing down (or in this case, sexing up) of an indigenous culture. One the other hand, and maybe this because we're gay, we think it broadens the rather limited idea of what constitutes male beauty, if only for a moment. We're not blind to the fact that the models are in fact, embodiments of the dominant idea of western male beauty, but by referencing the dress traditions of indigenous South Americans, it briefly gave us a glimpse of how they see male beauty, even if it's being "written" in our language. Of course the costuming and makeup here isn't even close to accurate dress; they are wearing such mainstays of western fashion as Vivienne Westwood and John Galliano, after all. But that's not the point. The references are strong enough, and unusual enough, to make an impact. We think this editorial is beautiful.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm74Mg9j1ADWBe1bAry1DQSKCp-dYTi7SwP6MLkq3ycBGcpp4PG8whOmPL-cDjv08Y_UwJWlXeHmHpbwlBztK7r9hyphenhyphenMu1yTtRoiLPPuHQRsRfj0TRvgUBGbQBh_ShMv23jxUZs_Y88fTm9/s1600/Geil%252BMagazine%252BThe%252BMission%252BEditorial%252B3.jpg)
Left Shoe by Lenz. Right Shoe by Kenzo.
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Behind-the-scenes Video:
THE MISSION - GEIL september 2010 from nicolas valois on Vimeo.
[Photo Credit: malemodelscene.net - Video Credit: vimeo.com, geilmagazine.com]
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Labels: Fashion, Geil Magazine, Magazine Cover/Editorial