The NARS boutique will officially open its doors at 413 Bleecker Street in NYC on February 10, 2011!
By now you’ve probably seen the above12-lipstick "logo treatment" in ad campaigns in and around New York City. "NARS 413 BLKR" was conceptualized with Fabien’s team at Baron & Baron and the shortened street name boasts an insiders’ vibe with a cheeky nod to the neighborhood. Jungle Red Lipstick, one of the first 12 lipsticks that launched NARS Cosmetics, provides the black-and-white logo with a bold pop of color, a color scheme that will also be seen within the boutique.
More details will be revealed soon on the NARS Facebook page.
